Marley CBD
Introducing Marley CBD gummies: an invitation to savor the essence of the Caribbean with every bite. Each 4-gram gummy is a tropical escape, expertly infused with 20 mg of CBD to soothe your senses. Whether you're unwinding after a long day or craving a moment of relaxation, Marley gummies offer a flavorful journey unlike any other.
When tasked with designing the packaging for these CBD gummy pouches, my goal was to celebrate the distinct flavor profiles of each product while staying true to Marley's brand identity. It was crucial that this new line seamlessly integrated with their existing products, fostering a unified brand experience. To accomplish this, I opted to frame the pouches with watercolor motifs reminiscent of the tropics, providing customers with a visual preview of the flavors they're about to enjoy. Additionally, I strategically played with colors to ensure easy flavor differentiation, all while maintaining the integrity of the Marley brand standards.
Role: Lead Designer
Tools: Adobe Illustrator / Adobe Photoshop
Photography: Charles Blackburn
Website: Marley CBD
Packaging / Art Direction